Executive Creative Director
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Véa Snacks "Inspired By Real Ingredients"

Véa Snacks
”Inspired By Real Ingredients”

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Vea
”Inspired by real ingredients”

 

Véa was inspired by real ingredients to create their healthy snack; but what else can they inspire? To launch Véa, a new snack brand, we challenged two artists to be inspired by the same ingredients that inspired Véa.

 
 

— J Views, Experimental Musician —

 
 

Experimental musician J View created an entire song by turning all of the ingredients into actual musical instruments.

 
 
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— Nico Fonseca, Food Artist —

 
 

Multidisciplinary artist and chef Nico Fonseca used the ingredients in a participatory eating and art experience.

 
 
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Agency: VaynerMedia
Role: Creative Director