Swedish Fish
”Treadin’ Water”
Swedish Fish wanted to reach an “older” audience, which for them was the teenage demographic.
Knowing that all these teenagers want to do is binge on #relatablecontent, we did what no candy fish brand has ever done before: We created an episodic sitcom, starring “The Fish.”
The story was based off the real hard truths of young adulthood. Roommates, identity crisis’s, fashions, personalities, life… we covered it all.
— Episode 1: The Theme Song —
— Episode 2: The Roommate Interview —
— Episode 3: The Dress —
— Episode 4: The Creep —
— Bonus Episode: The Halloween Special —
— Season 2 —
Ladies and gentlemen I have the pleasure to announce that because of the incredible success of season one…
Treadin’ Water has been RENEWED FOR SEASON 2!
I just want to thank the cast you guys were amazing the writers you’re the best in the biz the showrunners for pulling this off the crew the dolly boy grip the best boy grip all the grips the Fish we couldn’t ask for a better leading fish and of course you the fans we couldn’t have done this without you ahhhh season 2!!!!!!!
If you thought the drama of roommates in season 1 was intense, wait till the cast have to get JOBS.
— S2E1: The Roommates Get Jobs —
— S2E2: Fishing For A New Business Idea —
— S2E3: The Office Showdown —
After the gripping season finale came to a close, Swedish Fish had a 40% uptick in sales proving that all teenagers want to do is Netflix and chill, with our candy.