Alexis Champa
Executive Creative Director
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Boars Head "Welcome Back Parents"

Boars Head
”Welcome Back Parents”

 

Boar’s Head
”Welcome Back”

 

During the Back to School time period, parents are overwhelmed, especially when it comes to lunches.

Our goal was to make Boar’s Head a parent’s back to school lunch partner, and express that when parents express their love for their children through food, only the best will do.

 
 
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We partnered with Jiro Dreams of Sushi and Chef’s Table Director David Gelb for all of beautiful sliced meat imagery.

 
 
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We developed recipes with James Beard awarded chef Ari Taymor to make sure the food taste as good as it looks.

 
 
 
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Agency: KBS+ New York (Forsman & Bodenfors)
Role: Creative Director
Director: David Gelb