Q-Tips
”Beauty Rounds”

For the launch of Q-Tips Beauty Rounds, they wanted to highlight all the ways the Rounds can be used, while still sticking with Q-Tips “quirky" brand personality.

During the campaign, the account experienced a 10% increase in followers and a 152% increase in engagement from the previous month. 

The cherry on top of the campaign was the Shorty Award nom for Best Overall Instagram Presence.

Agency: Weber Shandwick New York
Role: Creative Director