CHAMPA

ALEXIS

executive creative direction

A LITTLE HARDCORE
DIABOLICALLY FRIENDLY
COOL WITH CLIENTS
CONSUMMATE PROFESSIONAL

AND A FEW MORE…

DON’T BE A BROWSER

GOOGLE CHROME

For 10 years, Chrome has been the window to the world's information and an enabler of doing.

“Don't Be a Browser” is a tribute to all the different ways people are doing, being, giving, making, fixing, building, chasing, challenging, learning and discovering with the power of Chrome behind them.

Be the change. #dontbeabrowser

EXPERIENCE NIGHTLIFE

AIRBNB

NIGHTLIFE IN A new place can be FRIGHTENING, especially if you are solo woman traveler.

We wanted to use Airbnb Experiences as not just a destination to get to know a new city THROUGH IT’s NIGHTLIFE, but safely connect with the local community and culture to make any place feel as comfortable as home.

THIS IS YOUR WHISKEY

SEAGRAM’S

After 12 years of being absent from marketing, Seagrams wanted to remind people that they have a history of bringing people together, and WERE ON a mission to bring the “easy” back to whiskey.

MIXOLOGY BARS TURNED WHISKEY INTO A DRINK OF exclusivITY AND COMPLICATION. WE WANTED TO RETURN TO The PLACE WHERE THE EVERYONE IS WELCOME, PRETENSION IS LEFT AT THE DOOR, AND DRINKS ARE EASy: THE DIVE BAR.

Support your local dive bar.

FIRST SOUR
THEN SWEET

SOUR PATCH KIDS

Sour Patch Kids was launching a new line of candy, switching from chewy gummies to chewing gum. Much like the gum itself, we wanted to show the transition from aggressively sour to sickly sweet.

The morbidly funny campaign HAD OVERWHELMING results leading to a pretty huge jump in sales, so chew on that.

TREADIN’ WATER

SWEDISH FISH

Swedish Fish wanted to reach an “older” audience, which for them meant TEENS. Knowing that all these teenagers want to do is binge on #relatablecontent, we did what no candy fish brand has ever done before: created an episodic sitcom FOR YOUTUBE, starring “The Fish.”

The story was based off the real hard truths of young adulthood. Roommates, identity crisis’s, fashions, personalities, life… we covered it all.

THIS CAMPAIGN WAS SO SUCCESSFUL WE CREATED 7 EPISODES OVER 2 SEASONS(!) AND IT BECAME AN ICONIC PEICE OF LORE FOR CANDY LOVERS.

Deserves to be Discovered

Würstchen mit Kartoffelsalat

NETFLIX GERMANY

What's better at Christmas than sausages and potato salad?

Sausages and potato salad with Maximilian Mundt, obviously.

FISH TALES

SWEDISH FISH

Due to the relatively mild seasonal change of Sweden’s climate and the migratory patterns of certain types of Scandinavian fish, we ended up creating a handful of WORLD BUILDING TVC’S TO BUILD UP The LORE AND WORLD OF “THE FISH”

I’M calling these “Fish Tales”